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Responsive Web Design

BEST

The Challenge | Tell The Story of BEST and Connect Users to Their Programs

THE PROBLEM

Best is a non-profit organization that has played a key role in promoting sustainable transportation in Vancouver, BC since 1991.

As the UX Designer for BEST, I quickly realized that despite their success of almost 30 years, their users were not making the connection between the non-profit organization and their programs. 

A major problem emerged: how could BEST improve their brand as the pioneer in promoting sustainable transportation and their programs so that it resonates with their users?

 

DESIGN DELIVERABLES

Mid Fidelity | Wire Frames

MY CONTRIBUTION

▪️Research 

▪️Persona

▪️ Low & Fidelity Wire Framing 

▪️ High Fidelity Wire Framing and Prototypin

 

DETAILS

Services
UX/UI Design 

Role
UX Designer

Timeline
3 Weeks

Date
May 2019

High Fidelity | Walk Through

Hi-Fidelity Prototypes | Mobile & Desktop

Prototype | Mobile - Click Here
Prototype | Desktop - Click Here

Our Learnings

Key Takeaways

Less is more

Quality of content, not quantity of content

test and test some more

Set baseline metrics to test new designs

fail quick, learn fast

What works, what doesn’t

Ready to start a project?